Cookie Policy
What are cookies?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
At Nature Horizons, we use cookies and similar tracking technologies (like pixels and tags) to ensure our website performs efficiently, to understand how you interact with our content, and to deliver personalized travel inspiration relevant to your interests.
How we use cookies
We use a modern stack of technologies to enhance your experience. These are categorized as follows:
1. Essential & Functional Cookies
These are necessary for the website to function and cannot be switched off in our systems. They enable core functionality such as security, network management, and accessibility (e.g., remembering your booking inquiry progress or language preference).
2. Performance & Analytics
We use tools like Google Analytics 4 (GA4) and Google Tag Manager to collect anonymous information about how visitors use our site. This helps us count visits and traffic sources so we can measure and improve the performance of our site.
We analyze which pages are the most and least popular and see how visitors move around the site to create better journeys for you.
3. Advertising & Targeting
These cookies may be set through our site by our advertising partners, including Google Ads, Meta (Facebook & Instagram), and TikTok.
- Building a Profile: They enable us to build a profile of your travel interests to show you relevant Nature Horizons ads on other sites and social media platforms.
- Conversion Tracking: We use pixels (such as the Meta Pixel and TikTok Pixel) to understand when a user clicks on our ad and performs an action on our site (like submitting a booking inquiry), ensuring our advertising is effective.
- Remarketing: If you view a specific tour (e.g., "Everest Base Camp"), these cookies allow us to remind you of that journey as you browse the web.
They do not store directly personal information (like your name), but uniquely identify your browser and internet device.
Email & Newsletter Tracking
Our emails may contain a small transparent image file or code (known as a web beacon or pixel) to determine whether you have opened an email or clicked on a link. We use this information to calculate open rates and click-through rates, helping us improve our communications and ensure we are sending you relevant travel inspiration.
Managing your preferences
You can choose to disable cookies through your individual browser options. Please know that if you choose to block usage data, some features of our website may not function properly.
To learn more about how to manage cookies on popular browsers:
To opt-out of Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on.
Questions?
If you have any questions about our use of cookies or other technologies, please email us at info@naturehorizonstours.com.
